WEB DESIGN

Aurelia Real Estate

A luxury real estate digital showroom that increased qualified inquiries by 89% and sold $12M in properties through an immersive, editorial web experience.

Client Aurelia Real Estate

Industry Real Estate

Year 2024

Service Web Design

89% More qualified inquiries

4:32 Avg. session duration

$12M Properties sold via site

96% Agent adoption rate

A website worthy of million-dollar listings

Explore how Aurelia's custom platform combines editorial property storytelling, agent tools, and CRM integration for luxury real estate conversion.

LUXURY LISTINGS ON A TEMPLATE SITE

Luxury Listings on a Template Site

Aurelia Real Estate managed a portfolio of luxury properties averaging $2.8M — but their website was a generic template that undermined every listing presentation. High-net-worth buyers expected immersive photography, neighborhood context, and discreet inquiry channels; instead they found cluttered pages, slow-loading galleries, and contact forms that felt transactional. Agents bypassed the website entirely, sharing PDF brochures via email. Partner Robert Hayes recognized that the digital experience was actively damaging Aurelia's premium positioning and losing qualified leads to competitors with superior online presence.

BUYER JOURNEYS & AGENT WORKFLOWS

Buyer Journeys & Agent Workflows

We mapped the luxury buyer journey from initial lifestyle search through private viewing scheduling, identifying that 73% of HNW buyers research online for 3+ weeks before first agent contact. Competitor site audits across twelve luxury brokerages documented best practices in full-bleed photography, virtual tour integration, and neighborhood storytelling. Agent workflow interviews revealed daily pain points: manual listing updates, disconnected CRM notes, and no way to share curated property collections with clients. CRM integration requirements centered on Salesforce Property Cloud compatibility.

DIGITAL SHOWROOM EXPERIENCE

Digital Showroom Experience

We designed Aurelia's website as a digital showroom — editorial in tone, immersive in experience, discreet in conversion. Property pages would lead with cinematic photography and narrative descriptions before specifications. A private listing portal would gate exclusive off-market properties behind verified buyer registration. Agent profiles would function as personal brand pages with direct scheduling. Every design decision would signal the exclusivity and attention to detail that Aurelia's properties command.

CUSTOM DESIGN & CRM INTEGRATION

Custom Design & CRM Integration

The project unfolded across eight weeks: UX strategy and sitemap architecture, custom visual design with two revision rounds, property CMS configuration with agent-friendly editing workflows, Salesforce CRM integration and lead routing automation, agent training sessions for content management, soft launch with three flagship listings, performance optimization for image-heavy pages, and full portfolio migration of 47 active listings.

EDITORIAL PROPERTY PRESENTATION

Editorial Property Presentation

Full-bleed property galleries with cinematic horizontal scroll and lightbox zoom create magazine-quality presentation. Interactive neighborhood maps highlight dining, schools, and lifestyle amenities within walkable radius. Agent profiles feature professional photography, credentials, transaction history, and embedded calendar scheduling. Virtual tour embeds support Matterport and custom video walkthroughs. A private listing portal uses elegant gating — verified buyers receive access to off-market opportunities via personalized login.

WORDPRESS, IDX & LEAD AUTOMATION

WordPress, IDX & Lead Automation

We built a custom WordPress theme with IDX integration syncing listings from Aurelia's MLS feed in real time. Lead scoring automation routes inquiries to the appropriate agent based on property price tier and buyer profile. Image optimization and lazy loading maintain sub-3-second load times despite high-resolution photography. Salesforce integration logs every website interaction against buyer records. Agent adoption reached 96% within 30 days through intuitive CMS training and mobile editing capability.

Our website finally matches the caliber of our properties. High-net-worth clients comment on the experience before they schedule a viewing — that never happened with our old template site.

Robert Hayes Managing Partner, Aurelia Real Estate